Solar Constraint Simulator
One number changes everything.
Net profit / mo
$68,600

What does one number do to your solar business?

Drop in a typical month. We'll show your current revenue and marketing spend, rank your levers by how much profit each one moves, then let you drag them and watch three years of profit change in real time.

1

Your baseline

Fill these in once. Every number on this page updates as you type — inputs and scenarios are kept for this browser session.

Lead generation

Total leads generated per month.

What you pay to acquire one lead.

Phone & appointments

Share of leads who answer the phone.

Of picked-up calls, how many are booked.

Sales floor

Of appointments, how many show up.

Of shows, how many become sales.

Deal economics

Average ticket size.

Gross profit per closed deal.

2

This month, as it stands

Revenue
$315,000
Marketing spend
$7,000
Profit margin
21.8%
Your funnel, this month
Leads
200
Calls answered
120
Appointments
60
Shows
42
Sales
12.6
Gross profit$75,600
Net profit (after marketing)$68,600
3

Where your leverage is

Here is where a small improvement to each lever would make the most profit per year. Ranked by your numbers. Tap any row to jump to that lever in the simulator.

No benchmark assumptions. This is pure sensitivity analysis on your own funnel — the top row is where a small change moves the most money.

4

Move the levers

Theory of constraints in practice: pick the levers you want to move on Scenario A, drag them, and watch monthly, annual, and 3-year profit move with them. Switch scenarios in the header to compare.

Tap a chip to select it. Tap again to unselect. Drag each slider to feel the impact.

Cost per lead
$35$28
-75%0+100%
Exact:%
The payoff, versus your baseline
Per month
+$1,400
+$0 revenue
This year
+$16,800
+$0 revenue
Over 3 years
+$50,400
+$0 revenue
at today's monthly rate × 36
Funnel: baseline → scenario
$68,600 $70,000
Leads
200+0
Calls answered
120+0
Appointments
60+0
Shows
42+0
Sales
12.6+0